Who am I?
I’m a curious Product Designer in San Francisco, California. I have a business background, graduating from UC Berkeley with a BS in Business Administration. I care about building solutions for our most vulnerable populations and driving social change.
How I went from Business to Design
After graduating from UC Berkeley with a business degree, I joined Tophatter, a high-growth eCommerce marketplace, as an Account Manager. I worked closely with Tophatter’s sellers and found that our existing sellers tools were not meeting their needs. I explored design in order to build better tools and found I loved it.
I took initiative and pitched to leadership that having a dedicated designer would improve both buyer and seller satisfaction and business metrics. I became Tophatter’s first designer, where I built a 4-person design team and fostered a design-centered culture at Tophatter.
Tophatter was a great place for my learning and development, but my passion is to drive social impact and support causes I believe in. While at Tophatter, I consulted with UCSF on an initiative to help HIV youth manage their medications.
Currently, I work at Checkr where I’m devoted to removing biases from the hiring process and expanding employment opportunities for people with conviction histories.
What I care about
Designing with empathy. Developing emotional connections with people with the underlying drive to make things better.
Being mission driven. Feeling accountable towards how I’m impacting direct customers and the greater world.
Solving what’s most impactful. Thinking beyond what’s quantifiable to solve the problems that will have a lasting impact.
My design chops
Interaction and visual design. I spend the majority of my time creating user flows, wireframes, and interactive prototypes.
Information architecture. I also spend a great deal of time thinking about the overall structure and navigation.
User research. I design and lead all my own discovery and validation. I owned all of User Research at Tophatter, where I determined the needs and goals of our customers to fuel product strategy.
Prototyping. Figma, Flinto, or Invision, depending on fidelity.
Usability testing. Usually through UserTesting.com. I write the usability questions, launch studies, and aggregate individual insights into big-picture trends.
Design sprints. I’ve read through Knapp’s Sprint book multiple times and have led six Google Ventures’ Design Sprints.
My design in action
Expungement Service: from Hack Week to MVP
Nov 12, 2020